The Story Behind the Coach

Picture of Chasity Crawley

Welcome!

My name is Chasity Crawley, and I am the Founder and Owner of Aliven Coaching, LLC.

Helping People and Organizations Thrive From the Inside Out

I believe success should feel like aliveness — not just achievement. Whether I’m coaching a high-performing professional in midlife or advising an executive team through change, my mission is the same: to unlock clarity, presence, and sustainable performance that endures.

Across my career, I’ve seen that the most profound transformations happen when we align who we are with how we lead. And that’s the space I operate in — the intersection of ambition and authenticity, clarity and execution, people and performance.

I partner with individuals and organizations ready to do more than check the box. They want to thrive.

A woman giving a presentation in front of a slide that reads 'Imagine... What is possible?' with an artistic image of a colorful, intricate eye or circular design on the slide.

Strategic Leadership Meets Human-Centered Coaching

With over 15 years as a strategic HR and organizational development leader, I’ve led enterprise-wide people initiatives impacting 4,500+ employees. I’ve built and executed high-performance workforce strategies, integrated talent systems with business strategy, and created cultures where top talent doesn’t just stay — they grow.

My leadership background includes:

  • Strategic Execution: Leading multimillion-dollar human capital initiatives that align talent acquisition, onboarding, and leadership development to long-term goals.

  • Organizational Growth: Designing learning and culture programs that drive engagement and unlock internal potential.

  • Change Leadership: Implementing governance frameworks and change strategies that simplify decision-making and elevate team agility.

  • Stakeholder Partnerships: Collaborating across the C-suite and HR leadership to align people initiatives with enterprise transformation.

  • Data-Driven Coaching: Leveraging performance analytics, feedback systems, and pulse insights to support human-centered decisions.

But I also know what can’t be captured in metrics: the subtle burnout in strong employees, the unseen potential in emerging leaders, and the disconnect when culture says "people first," but leaders don’t know how to show up that way.

That’s where I come in.

Ready to Work Together?

If you're an individual ready to reignite your clarity and momentum…
If you're a leader ready to elevate how your team shows up and performs…
If your organization is growing, shifting, or stagnating — and you need a fresh approach…

Let’s talk.

A glass jar filled with various paintbrushes against a plain white background.

A Few Things That Might Surprise You About Me…

  • I’m a former college athlete and member of my university’s Athletic Hall of Fame — excellence and endurance are part of my DNA.

  • I love nature walks — they’re my go-to for reconnecting with clarity and calm.

  • I’m obsessed with quotes — the right words at the right time can unlock powerful self-awareness.

  • I’m obsessed with watching athletes and performers rise under pressure — there's something magical about watching people shatter their own expectations.

  • I bring both strategy and soul to every room I enter.

My Philosophy

Whether you're an individual leader or a leadership team, clarity is where momentum begins. Without it, we perform — but we plateau. With it, we expand.

My approach is rooted in the belief that performance is not about perfection — it’s about being aligned with your purpose, empowered by your presence, and supported by your systems. That’s how you lead at your highest level — without burning out or breaking down.